Positioning Talent Management Software for Tech Recruiters
A SaaS brand’s value proposition depends on the company’s ability to speak the language of its customers. For this client, one goal of the campaign was to demonstrate the company’s fluency in tech recruitment, and to showcase its understanding of the specific challenges of recruiting and hiring developers. That allowed the company’s marketing and sales teams to target tech recruiters, a particularly valuable customer segment.
Positioning a Materials Company as a Key Supplier to Coworking Spaces
Companies that specialize in construction materials don’t typically get a lot of opportunities to tap into new customer bases. The pre-pandemic boom in coworking spaces, however, provided just such an opportunity for this client, a manufacturer of modular-wall materials. By talking about the nuances of coworking-space design, this piece allowed the client to speak to the specific needs of this growing customer segment.